Taking Your Vitaminic - Company Business and Marketing
Industry Standard, The, July 23, 2001 by James Ledbetter, Kristi Essick
If Vitaminic's financing can hold out until consumers begin paying for music in significant numbers, then it stands a chance If it can't, Vitaminic will probably do the next best thing -- look to be bought by one of the Big Five labels. As Dettori acknowledges: "I would not say no for certain to being acquired."
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jiml@thestandard.com. Kristi Essick contributed to this report.
COPYRIGHT 2001 Standard Media International
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