Course: Business Design For E-Commerce - Calendar of Events - Brief Article

Industry Standard, The, Oct 16, 2000 by Kathi Black

LOCATION: University of California at Davis

INSTRUCTOR: Richard Dorf

CLASS SIZE: 64

DESCRIPTION: E-commerce classes are increasingly acting as a kind of Internet Economy minor league, in which new players develop and older ones work on their skills. According to Dorf, 40 percent of his students last semester already were employed by Hewlett-Packard or Intel. And when the representative of an incubator recently spoke to his class, several students were so enamored by the presentation that they asked about joining his company. Dorf, who's both a management professor and an electrical engineering professor, tries to anticipate whether his students are mostly major leaguers in need of a little spring training or rookies looking to crack the big time. He tailors the course accordingly. One book Dorf recommends to his working students is Net Ready. "I think it's more interesting to the practitioner," he says, "someone who will be reshaping or transforming the company."

READINGS

Digital Economy: Promise and Peril in The Age of Networked Intelligence by Don Tapscott (McGraw-Hill)

E-Business: Roadmap for Success by Ravi Kalakota and Marcia Robinson (Addison-Wesley)

Harvard Business Review, June 2000 "E-Hubs: The New B2B Marketplaces" and "Get the Right Mix of Bricks and Clicks"

Information Rules: A Strategic Guide to the Network Economy by Carl Shapiro and Hal R. Varian (Harvard Business School Press)

Mastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy by Douglas F. Aldrich (Wiley)

CASE STUDIES

Barnes & Noble vs. Amazon.com, Hotmail, Onsale

SPEAKERS

Ed Canale, Sacramento Bee; Kwok Lam, KMPG; Chris Soderquist, eVenture Lab; Brett Weshner, PSMG