It's A Jungle Out There - Jungle Interactive's Web site - Company Business and Marketing

Industry Standard, The, Oct 23, 2000 by Polly Traylor

Tapping into the lucrative MBA market, New York based media company Jungle interactive recently launched MBA Jungle (www.mbajungle.com), a Web site and print magazine targeting B-school students and graduates. MBA Jungle differentiates itself from other MBA-focused sites such as CruelWorld.com by providing exclusive content on topics such as studying for the GMAT, acing a job interview and learning how to network, a company spokeswoman says.

The company has inked deals with 120 top business schools nationwide to distribute the magazine and provide links to MBA Jungle through the schools' career center Web sites. Some 110,000 students, alumni and prospective MBA students received the magazine's premiere September issue.