Business Services Industry
Norwegian prime minister accuses IKEA of sexual discrimination - report
Nordic Business Report, March 10, 2005
NORDIC BUSINESS REPORT-10 March 2005-Norwegian prime minister accuses IKEA of sexual discrimination - report(C)1994-2005 M2 COMMUNICATIONS LTD http://www.m2.com
The Swedish furniture group IKEA has reportedly been accused of sexual discrimination by the Norwegian prime minister Kjell Magne Bondevik.
The prime minister has apparently criticised the company because its catalogue shows only photos of men or cartoon figures with unclear sexual identities.
An IKEA spokeswoman had reportedly defended the catalogue by saying that it was distributed in different languages around the world and that some people in Muslim countries would be outraged to see women assembling the furniture.
The Norwegian prime minister rejected this argument, and insisted that it was important to promote sexual equality, not least in Muslim nations, reported the online news service of SR Radio Sweden.
((Comments on this story may be sent to nbr.feedback@nordicbusinessreport.com))
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