Business Services Industry
Two mobile advertising services announced by Nokia
Nordic Business Report, March 6, 2007
NORDIC BUSINESS REPORT-6 March 2007-Two mobile advertising services announced by Nokia(C)1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com
Finnish telecomms solutions provider Nokia (NYSE: NOK) announced on Tuesday (6 March) two new mobile advertising services, Nokia Ad Service and Nokia Advertising Connector.
Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimise mobile advertising campaigns.
Nokia Advertising Connector is a private label service for third party publishers and advertising aggregators that want to extend to relevant mobile advertising. According to Nokia the service operates as an intelligent switch, selecting between text, visual, audio and video ads - depending on the user's context - and feeding the ad to the device.
Both services are planned to be rolled out later in 2007.
Nokia, headquartered in Espoo in Finland, is a global mobile phone and network equipment manufacturer. It has nearly 59,000 employees worldwide. Nokia is listed on the Helsinki, Stockholm, Frankfurt and New York stock exchanges.
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