Ericsson to provide mobile TV and video solution in Israel

Nordic Business Report, Jan 8, 2008

NORDIC BUSINESS REPORT-8 January 2008-Ericsson to provide mobile TV and video solution in Israel(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com

Swedish telecomms solutions provider Ericsson (NASDAQ: ERIC) said on Tuesday (8 January) that it has signed a contract with the Israeli mobile operator Cellcom Israel to provide an end-to-end mobile TV and video solution.

Under the agreement, Ericsson will be the sole supplier of a mobile TV platform supporting rich media clients, a content management system and support systems for operation and customer care units.

The solution will enable Cellcom Israel's subscribers to enjoy a true TV experience, including access to live TV channels and video-on-demand (VoD) content, Ericsson said.

Rollout has started in December 2007, with commercial launch due during 2008.

No financial information was provided.

Ericsson is headquartered in Stockholm, Sweden. Its equipment is used in more than 1,000 networks in 140 countries, and 40% of the world's mobile calls are made through Ericsson systems. The company is listed on the OMX Nordic Exchange in Stockholm, and its shares are also traded on the London Stock Exchange and on NASDAQ.

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