LBI International AB to develop pan-European brand awareness campaign for Mitsubishi Motors

Nordic Business Report,  July 9, 2008  

• E-mail
• Print
• Link

NORDIC BUSINESS REPORT-9 July 2008-LBI International AB to develop pan-European brand awareness campaign for Mitsubishi Motors(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com

Swedish-Dutch marketing and technology agency LBI International AB (LBi) (OMX Stockholm: LBI) (Euronext Amsterdam: LBI) said on Wednesday (9 July) that its Dutch arm, LBi Netherlands, has won an online campaign development project from Mitsubishi Motors Europe.

The pan-European campaign aims at building the Mitsubishi Motors brand name in Europe and to "drive accountable leads to Mitsubishi Motors showrooms", LBi said.

The campaign will be rolled out in over 30 countries in the fourth quarter.

The financial details of the project were not disclosed.

LBI International, headquartered in Stockholm and Amsterdam, is a global marketing and technology agency with 1,500 employees in the major European, American and Asian business centres. The company has annual sales of EUR60m.

One British pound (GBP) is worth approximately 1.26 euros (EUR).

((Comments on this story may be sent to nbr.feedback@nordicbusinessreport.com))

COPYRIGHT 2008 M2 Communications Ltd.
COPYRIGHT 2008 Gale, Cengage Learning