'We've been waiting' campaign returns to television

Airman, Nov, 2004 by Melanie Streeter

WASHINGTON -- The secretary of the Air Force unveiled a new television advertising campaign at the Air Force Association Air and Space Technology Convention in September.

The four 30-second ads are a continuation of the "We've Been Waiting for You" theme, showing how young people can relate their interests and passions to a career in the Air Force.

"We tried to create storylines around different positions," said Brian Born, creative director for the commercials. "People tend to think each time it's going to be a pilot. But only a small percentage of Airmen are pilots, so what do the rest do? We're trying to show it's about teamwork. No one does anything alone."

"We feel the ads accurately show how various attributes such as leadership, confidence, compassion and bravery translate into careers in the Air Force, careers that today's youth with those attributes would aspire to," said Col. Chris Geisel, director of the Air Force Integrated Marketing Division. "The ads also reinforce the Air Force's image as the world's greatest air and space power, especially in the areas of air dominance, space, information superiority and humanitarian missions."

The ads are scheduled to run primarily during programming targeting young adults, ages 18 to 24, on network, syndicated and cable television, according to Colonel Geisel.

-- Staff Sgt. Melanie Streeter Air Force Print News