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Industry: Email Alert RSS FeedCPA PrimePlus Marketing ToolKit - Eldercare/PrimePlus - Brief Article
California CPA, June, 2003
The AICPA recently rebranded its CPA ElderCare Service as CPA PrimePlus Service.
The CPA PrimePlus Service is a broader-based brand, used to market a wider range of financial and lifestyle management services to mature adults.
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The AICPA has released the CPA PrimePlus Services Marketing ToolKit, complete with a marketing guide and marketing plan template. Each set of materials includes ads; client brochures and brochure insert cards; two sample introductory letters; a PowerPoint presentation; and electronic logo files. To learn more about the brand, visit www.aicpa.org/assurance/eldercare/index.htm.>
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