Rare Medium and Competition Accessories Launch Highly Personalized Motorcycle Parts and Accessories E-Commerce Site - Brief Article

Information Superhighways Newsletter, Oct, 2000

Rare Medium and Competition Accessories announced the launch of the new www.competitionaccessories.com a high-performance, e-commerce Web site that sells one of the country's largest arrays of motorcycle and motorsports parts and accessories.

Rare Medium worked with Competition Accessories to translate its reputation for personalization and hands-on service directly to the Web. The Web site allows users to select individual riding style preferences during registration, such as dirtbike, sportbike, ATV, touring, and cruiser, affording them easy and customized navigation throughout the site and access to instant updates on specials from the on-line store. Upon selecting an individual riding style, custom themes or "skins" depicting each style are automatically generated to offer the user an additional touch of personalization. Watercraft and snowmobile riding style "skins" will be added to the site in the near future.

Further enhancing the site's dedication to motorcycle enthusiasts is the addition of a calendar of events that is searchable by date, type of event, style, region, and affiliation. Available to both registered and non-registered users, the calendar highlights motorcycle and motorcross events across the country and allows registered users to post their events for inclusion, creating the opportunity for the most complete and inclusive motorsports event list on the Web.