Inceptor's Excedia Makes the Most of Online B2B - Business - Brief Article

Information Superhighways Newsletter, Oct, 2001

Inceptor announced that three more companies are using Excedia products and services to help drive online business-to-business initiatives. The companies, which represent a broad range of products and services, include: Acurian, a leader in accelerating the launch of clinical trials for biopharmaceutical companies; Deltek, a leading provider of end-to-end software and consulting for project businesses and professional service firms; and Group 1 Software.

Acurian's Excedia implementation is intended to reach health information seekers as they initiate their online searches. The majority of Acurian's target audience begins their online research at search engines and portal sites. Therefore, the company is leveraging Excedia's search engine optimization features to increase visibility and drive traffic to Acurian. After examining other potential solutions, Acurian chose Excedia based on its level of automation and analysis tools.

Deltek's goal is to increase online awareness to diverse constituencies of its business software for project and services-based organizations. Deltek plans to improve brand recognition by using Excedia for achieving greater exposure of its comprehensive product line and its expertise in delivering software solutions exclusively designed for businesses that are project focused, such as government contractors and architecture, engineering, construction and design firms, among others. Deltek also expects that Excedia will allow it to engage targeted prospects more effectively by providing them with an enhanced visitor experience of the company's corporate Web site, and will measure the project's success by tracking increases in requests for information, product demonstrations and registrations for upcoming events.

Group 1 Software is utilizing Excedia to increase sales opportunities and improve its placement in search results. Excedia will also enable them to identify the most effective marketing channels and measure the return on investment from each channel, based on the number and quality of leads generated. This implementation will help them better understand and serve their customers, while improving their marketing conversion.