Advertising.com Reaches Wireless Users via Unimobile.com's Universal Intelligent Network - Brief Article

Information Superhighways Newsletter, Nov, 2000

Unimobile.com, a provider of universal wireless information delivery and actionable alert solutions, announced a partnership with Advertising.com that will provide global ads within messages delivered on wireless devices, enabling new revenue sources for businesses. Advertising.com, a provider of new media advertising, has now expanded its wireless Internet offerings with an agreement to utilize Unimobile's Universal Intelligent Network, enhancing its technology solutions for the Web, software applications, e-mail, and short messaging service (SMS).

Under the partnership, Unimobile.com and Advertising.com will work together to create enterprise applications with built-in revenue generating potential for the anywhere any device (AWAD) information delivery market. Unimobile.com will outsource all advertising on its consumer applications to Advertising.com, while using use the Unimobile Intelligent Network to place ads on wireless devices worldwide for its customers.

"Advertising.com's leadership in the technology and business of Internet ad delivery will help us serve the needs of businesses to generate new ad revenue as they implement leading-edge universal wireless notification solutions," said Vas Bhandarkar, president and CEO of Unimobile.com. "Advertising.com's technology taps into an emerging market opportunity and strengthens our ability to offer managed and hosted applications that will shape the future of information delivery to mobile devices."