Mercado Software Adds Web Crawling and HTML Indexing to its E-Commerce Search Solution - IntuiFind Crawler Extension - Brief Article

Information Superhighways Newsletter, Nov, 2000

Mercado Software Inc., a provider of search solutions fore-catalogs, announced the IntuiFind Crawler Extension. This addition to InutiFind, the c-catalog search solution fore-commerce sites, provides enhanced search functionality for both B2C and B2B sites, including e-procurement and e-marketplaces, by crawling, indexing, and searching non-structured HTML content, in addition to content that is stored in the e-catalog's database.

With the new Crawler Extension, IntuiFind can quickly and effectively import HTML content from external sources such as partner/supplier Web sites, search internal flat text file directories, and crawl internal site pages to find content related to the catalog search taking place. On-line buyers will experience unified access to all e-catalog related data sources, which gives them improved search and more relevant information from which to make purchasing decisions.

For an instance, at an e-marketplace for MRO products, a purchasing agent searching for electronic motors might find related information and research from articles about motors-retrieved, using the IntuiFind Crawler Extension, from a local news Web site or technical journal. The agent can also look at product updates, providing by crawling and indexing other selected B2B sites. Finally, product reviews from other manufacturers or buyers on the supplier's site provide objective opinions about the product and other end-user experiences. These documents, when combined with IntuiFind's database search results, create a more complete picture of the product and its benefits for the buyer.

The new IntuiFind Crawler Extension:

- Crawls, indexes, and searches various HTML and .TXT data sources, including internal/external Web sites and file documents

- Provides highly customizable user-defined crawling rules such as the depth of the crawl, special text matching requirements, and defining types of pages to include or exclude during the crawl

- Incorporates IntuiFind's intuitive e-catalog search and advanced linguistic capabilities.

IntuiFind was built from the ground up to search content-rich e-catalogs. It lets buyers find exactly what they are looking for, regardless of spelling, terminology, or wording. It features more than 50 powerful linguistic engines designed specifically for understanding structural databases, and its business-driven search capabilities combine IntuiFind's powerful search with merchandising logic and personalized information..