What a digital kid wants - Market Intelligence - Brief Article

Information Superhighways Newsletter, Dec, 2001

According to an annual joint survey from SpectraCom Inc. and Circle 1, 25 percent of kids in the US spend 10 or more hours online per week in 2001 -- up from 19 percent for the previous five years. Additionally, 60 percent of children have asked their parents to buy them something they've found online -- up from just 40 percent in 1998.

Though 60 percent of kids want a cellphone, only 22 percent actually own one in 2001 and over 50 percent want pocket PCs, but just 5 percent actually own one. Eighty-two percent of the kids surveyed were between the ages of eight and 12, three percent of the kids were age seven and younger and the remainder were between the ages of 13 and 18.