Elibrium Division of ClickAction Launches E-Mail Marketing Manager for Small Business - Brief Article

Information Superhighways Newsletter, May, 2001

Elibrium, the small business software and services division of ClickAction Inc., has launched Business Emailer. Business Emailer is a powerful new tool designed for small businesses to easily create and send permission-based e-mail campaigns to customers and prospects.

"Office Depot has added similar products like Constant Contact from the Elibrium line," said Bryan O'Connell, divisional merchandising manager at Office Depot. "We fell these products are great opportunities for small businesses to utilize the Internet to run their businesses more effectively."

Elibrium's Business Emailer powered by Constant Contact will seamlessly integrate the power of e-mail marketing into a retail product, allowing small businesses to extend their reach to more customers, serving them faster and more efficiently. Business Emailer allows small businesses to develop a registration page that actively requests visitors join the mailing list to receive information only on the topics they request, therefore expanding and profiling the customers list of a small business. Business Emailer allows small businesses to import and export addresses, create new mailings based on demographics, and view result reports on the success of each e-mail campaign.

Business Emailer offers a wide variety of templates that a small business can choose from, including newsletters, promotions, company updates, and service announcements. Business Emailer will automatically create and deliver e-mail in the format chosen and will measure and track the number of responses generated from each e-mail campaign.

Elibrium partnered with leading ASP provider, Roving, to co-market and distribute Business Emailer powered by Roving's Constant Contact. This partnership provides complementary e-mail marketing solutions to serve the small business customers.

For businesses looking for an e-mail marketing product that tailors to smaller companies, ClickAction's small business tool, Elibrium' Business Emailer, became available through the traditional retail channel on April 16, 2001.