Headhunter.net Chooses MyPoints.com for Loyalty Marketing Services

Information Superhighways Newsletter, August, 2000

MyPoints.com, a provider of integrated e-marketing solutions, and Headhunter.net, a national on-line recruiting service, announced the launch of a new loyalty marketing program designed to enhance customer activity. MyPoints by Headhunter.net enables visitors to earn frequency awards by utilizing Headhunter's wide variety of job seeking services.

"Our decision to use MyPoints.com for our loyalty marketing campaign stemmed from our success with their action-oriented e-mail program," said Judy Hackett, Headhunter.net's senior vice president of marketing. "By combining our acquisition and retention campaigns, we are able to offer even more incentive for visitors to our site to use Headhunter.net for their job searching needs."

The program will enable Headhunter.net users to earn rewards by registering at Headhunter.net and utilizing a wide array of job-search services, such as posting and upgrading their resumes, searching the job listings, or utilizing the resource center. Points may be redeemed for gift certificates, travel awards, and other valuable products and services from brand names.

MyPoints.com will benefit from increased revenue and new member acquisition as Headhunter.net users opt in to the MyPoints program and take advantage of targeted e-mail and Web-based marketing offers delivered on behalf of MyPoints.com's advertising clients. Specific financial terms of the agreement were not disclosed.

MyPoints by Headhunter.net is part of the MyPoints Network, Web sites that have adopted the MyPoints currency and loyalty infrastructure technology to acquire new customers and strengthen relationships among existing users. MyPoints.com expects to continue to cost-effectively build its member base through MyPoints Network partnerships. The addition of Headhunter.net brings the total number of MyPoints Network partnerships to more than 25, giving the company reach to nearly 40 percent of the Web, according to audience measurement firm, Media Mextrix (April 2000). Network partners include: About.com, Excite@Home, Food.com, GT, Headhunter.net, and other popular sites.