The New York Times Launches Business-to-Business Web Site for Advertisers - Brief Article

Information Superhighways Newsletter, Sept, 2001

The New York Times has launched a B2B Web site, www.nytadvertising.nytimes.com. The site allows advertising clients to manage their accounts with The Times on-line, enabling them to place reservations, submit new creative material, view upcoming or past schedules, and access media kits from their desktops.

The site offers both public information and a private, password-protected extranet for confidential account information.