4net Software and KYW-TV3 Launch Internet Marketplace - Brief Article - Product Announcement

Information Superhighways Newsletter, Sept, 2001

4net Software and KYW-TV3, a Philadelphia television station, announced that it has launched KYW-3 MarketPlace, a business directory portal for the Philadelphia metropolitan area.

"The business directory portal allows local businesses to create dynamic Web presences with built-in on-air advertising," said Marcellus Alexander, vice president and general manager of KYW-TV3. "Our relationship with 4net Software puts us in a competitive position to support Web integration and provide additional value to the community we serve."

Businesses that subscriber to the KYW-3 MarketPlace receive a one-page vendor card, which contains contact information, directions to their businesses, a link to their Web site, coupon opportunities, and company information. The portal is developed with 4net Software's proprietary content management application, 4netManager, allowing each business to change their content at any time regardless of their technical capabilities.