Pacific Trail Launches B2B Website - Brief Article

Information Superhighways Newsletter, Sept, 2001

Pacific Trail, a marketer of recreational wear, is launching a private B2B e-commerce Web site dedicated to serving the needs of the company's sporting goods and outdoor specialty retail customers. The site was launched in August and will be integrated with Pacific Trail's order management system, giving customers quick and easy access to current product inventory and account information.

The new password-protected site, www.pacifictrailb2b.com, is available to existing and new accounts, which are assigned individual login parameters from their Pacific Trail sales representative. Customers can log on anytime for at-once information to preview products and features, place new orders, check on current order status and availability, as well as research order history.

The site offers an intuitive on-line catalog to include products from the Pac Tech and Inside Edge collections, as well as Black Dot snowboard apparel brand. The site features real time transactions, a complete easy-to-navigate catalog chock full of great digital product images, familiar shopping cart style order placement, order history and order status. Pacific Trail will continue evolving the site's features and benefits based on the changing needs of its retail customers.