NetKracker Third Largest ISP in India - Internet service provider - Brief Article

ISP Business, Sept, 2001

NetKracker, the retail ISP arm of Wipro Net, has jumped to the third position after Videsh Sanchar Nigam Ltd. (VSNL) and Satyam in terms of number of Internet subscribers in India. P.B. Madappa, vice president of marketing at NetKracker said its Internet subscribers numbered 76,000 in 15 cities.

NetKracker has acquired a market share of 9.5 percent in ISP business while Satyam Infoway enjoys a market share of 23 percent and VSNL has 40 percent. Madappa said while VSNL and Satyam remained focused on the SME market, NetKracker is looking at the growing home segment to push up subscription. He said though the availability of PCs at home has been the greatest barrier, the company has been able to attract a number of subscribers within a year of its launch, aided by a brand building campaign.