Microcell Unveils Business Initiative for Developing New-Generation Mobile Data Services - Microcell Telecommunications Inc - Brief Article

Wireless Internet, August, 2001

Microcell launched a unique initiative designed to bring together a network of companies to both develop and market commercial mobile data services.

The initiative, named Project Rainbow, will involve a broad group of business partners with a specific interest in developing and delivering mobile services to service providers and, ultimately, to end-users.

As the only Canadian operator to deliver a national data network for mobile users based on general packet radio service technology, Microcell is in a unique position to facilitate this business approach because of the open architecture of its GSM network.

Microcell's goal with Rainbow is to work with other enabling organizations, such as system integrators, network access device and content suppliers, platform and toolkit developers, multimedia technology providers, applications developers, and domain specialists, to develop commercial mobile applications and deliver them to the market quickly. Together, these companies will be able to offer a broader range of wireless Internet products and services to customers faster and cost-effectively.