Wireless Advertising Association Set to Unveil New PDA and WAP Standards - personal digital assistants, wireless application protocol - Brief Article

Wireless Internet, August, 2001

The Wireless Advertising Association (WAA), which recently became a fully independent organization, plans to announce new draft standards for mobile and wireless advertising. The breakthrough comes after the association's Ad Standards initiative created select sub-committees to research and develop standards in four platform/protocol areas: wireless application protocol (WAP), personal digital assistants, short message service, and voice/audio portals.

The sub-committees have spent several months researching the technical and creative aspects of advertising in this medium, soliciting input and experiences from the leading players in the field, and discussing possible standards. The result will be a first-round set of standards that will facilitate efficient and effective wireless advertising, while maintaining consumer privacy.

"We applaud the accomplishments of the Ad Standards initiative and look forward to unveiling the draft results at the next meeting," said Robert O'Hare, WAA chairman.

"The industry has been clamoring for standardization in this medium," said Tom Bair, chairman of the Ad Standards initiative. "These select sub-committees have put in a huge amount of work to gather industry opinion, research the issues, and begin building a consensus on this very complex topic."