SiRFstar GPS Architecture at the Heart of Cell Phones from Benefon - Brief Article

Wireless Internet, Sept, 2001

SiRF Technology and Benefon announced that SiRF's GPS technology is behind the GPS-enabled dual-band GSM 900/1800 cellular phones from Benefon. The new Benefon Esc! and Track cell phones leverage SiRF's proven SiRFstar GPS architecture to offer, for the first time, advanced location awareness and personal navigation capabilities in phones that use the worldwide digital cellular network standard, global system for mobile Communications (GSM).

With support for the open Mobile Phone Telematics Protocol (MPTP), these phones will enable carriers and service providers to off a range of location-enhanced services like geo-messaging, location-away communities, sports, healthcare, safety, security, fleet and staff management and location-enhanced yellow pages and advertising.

The SiRFstar architecture, integrated in a very compact package by u-blox ag (Thalwil, Switzerland), enables a complete GPS-based location intelligence solution delivering high performance to both Benefon Esc!, a cellular phone with mapping and personal navigation capabilities, and Benefon Track, a telematics phone for professional use. With the integration of SiRFstar GPS technology into its advanced, dual-band GSM mobile phones, Benefon is providing both consumer and professional platforms with location awareness to its customers.