Bibliography for: "The brand: it's the real thing"

Ouida Taaffe "The brand: it's the real thing". Telecommunications International. FindArticles.com. 02 Jan, 2010. http://findarticles.com/p/articles/mi_m0IUL/is_5_37/ai_101862361/

Telecommunications International

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Articles in May, 2003 issue of Telecommunications International

• Interoute: back from the brink
  by Ken Wieland
• Unearthing the customer: data mining is no longer the preserve of mathematical statisticians. Marketeers can also make a real, practical use of it
  by Martin Morgan
• The brand: it's the real thing
  by Ouida Taaffe
• Plumbing network leaks: telecom fraud, perhaps the ultimate in virtual white collar crime, is alive, well, and on the increase
  by Stephen McClelland
• Thinking outside the box: to successfully deliver and assure IP services, operators require a new OSS strategy
  by Chris Drake
• Cdma2000 comes to Nigeria
• Operators respond to ethernet demand
  by Ken Wieland
• Countdown to CommunicAsia2003
• Outsourcing: a cure for the industry's bills?
  by Anjum Sawhney
• Is your slice of the global market big enough? Let them eat cake: can operators get fat serving multinationals?
  by Ouida Taaffe
• The future is might
• Russia in USO rethink