Instant credit from Canadian Tire
Money Digest, June, 2000
Most Canadians are familiar with Canadian Tire money -- fake money (like a coupon) that you can use on future purchases.
Now, to enhance loyalty among users of the company's in-house credit card and co-branded MasterCard, Canadian Tire is giving these customers an instant credit for purchases made. In addition to gaining loyalty, Canadian Tire can also monitor these customers' shopping trends.
COPYRIGHT 2000 Money Digest
COPYRIGHT 2008 Gale, Cengage Learning
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