Promoting Your School: A Public Relations Handbook

School Administrator, Feb, 1994 by George E. Pawlas

Best practice and research findings are brought together in Promoting Your School: A Public Relations Handbook to provide a resource for educators in planning and implementing a school public relations program.

Author Irene Lober, chair of the department of educational administration at SUNY College at New Paltz, offers rational ways for schools and communities to work together effectively.

After introducing her purposes for writing the book, the author shares a paragraph about the content of the book's 13 chapters. She addresses the public relations issues facing schools from the vantage point of the practitioner.

The power of the book is found in the hands-on, practical approaches of proven techniques used by many school districts throughout the country. The ideas are not expensive and do not require large numbers of people.

School administrators, teachers, parents, community members, and students who are involved in shared decision making will find the book a valuable resource.

(Promoting Your School: A Public Relations Handbook, by Irene M. Lober, Technomic Publishing Co., Box 3535, Lancaster, Pa. 17604, 1993, 320 pp. with index, $39 hardcover)