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Fire Them Up! Seven Simple Secrets to Inspire Colleagues, Customers and Clients
School Administrator, April, 2008 by Paul A. Shaw
Fire Them Up! Seven Simple Secrets to Inspire Colleagues, Customers and Clients
by Carmine Gallo, John Wiley & Sons, Hoboken, N.J., 2007, 229 pp., $21.95 hardcover
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The title of this book, Fire Them Up!, succinctly describes the contents of the text, written by Carmine Gallo, a communications coach and an Emmy award-winning journalist and broadcaster.
Using the acronym INSPIRE, the author reveals seven secrets that will help the reader enjoy more successful and fulfilling relationships with colleagues and employees. Gallo devotes a chapter to each of the seven secrets and then provides seven chapters of inspiring stories from business leaders about how they use the seven secrets in their line of work.
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As each secret unfolds, examples, stories and tools are provided to help the reader master each skill. Particularly helpful is Chapter 4, in which the author discusses the art of telling a story. Successful leaders are able to paint powerful images to the listeners by providing vivid examples to inspire and to help listeners remember important messages. Mental pictures convey important messages. As the old saying goes, "A picture is worth a thousand words."
Readers relate to personal examples. Great leaders are skilled in telling powerful, memorable and actionable stories. Gallo's advice includes: Keep it simple. Some speakers overwhelm their audiences with too much information, too many points of emphasis and poor transition.
The examples in Fire Them Up! Seven Simple Secrets to Inspire Colleagues, Customers and Clients range from National Discovery Teacher of the Year Ron Clark to Travelocity CEO Michelle Peluso to Jason Rhodes, assistant director of housekeeping for the Ritz Carlton.
The stories, the readability of the passages and the encouragement to define your vision make the book enjoyable. Practicing the seven secrets should enable readers to improve their ability to provide leadership and to guide others to reach their potential.
Reviewed by Paul A. Shaw, superintendent, White County Schools, Cleveland, Ga.
COPYRIGHT 2008 American Association of School Administrators
COPYRIGHT 2008 Gale, Cengage Learning
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