Hubba bubba

Thrasher Magazine, Dec, 2004 by Ruthie Bolton-Holifield

Do you need sex to sell skate-boarding? Right now ask yourself that question. I know sex sells, but does a skate company need to use sex to sell skate products? If the answer is yes, then they have one hell of a fucking problem. You have to ask yourself, what exactly has advertisement in skateboarding come to when a company needs to use sex to sell wheels, shoes, decks, tracks and bearings? What happened to just using someone skateboarding in an ad? The last time I checked, that worked fine. For example, if I were to see one of my favorite pros in an ad, I would probably want to buy what they were trying to sell me. What you guys at Thrasher are telling me by putting Hubba wheels ads in your magazine is that using a skateboarder in an ad does not work. I can see that the majority of the ads have skaters, but I feel that there is no reason to use ads that have sexual themes to sell skate products. That means corporate America has now corrupted this very unique culture that is out there. I hope you can see where I am coming from and you can stop thinking with your dicks. I read some of the letters that you print in your magazine, and most of them have no depth. I'm not trying to tell you what you should and should not publish.

Alice

Honolulu, Hawaii

For a long time it was GPT. Stick to that and you win. (In case you don't know: Guy, Product, Trick.) T-ed