Tillamook marketing effort targets Latino population - Newsline

Rural Cooperatives, Sept-Oct, 2002 by Patrick Duffey

This spring, Tillamook County Creamery Association introduced cheese recipes using Monterey Jack and Cheddar cheese aimed at Latino families. The idea stemmed from a cheese recipe contest last year sponsored by the Oregon-based dairy cooperative. Tillamook used a registered dietician to guide development of the recipes for the Latino community and to show how to incorporate cheese into their diets to counter calcium deficiencies. Recipes were distributed to independent retail locations and to Catholic parishes in the Los Angeles area.

The 92-year-old cooperative is owned by about 150 dairy farmer families in Oregon's Tillamook County.