Sun-Maid, Licente Join for Canadian Juice Line - Newsline - Brief Article

Rural Cooperatives, Sept-Oct, 2003 by Patrick Duffey

The Sun-Maid brand behind the popular California marketing cooperative's raisins and dried fruit products will begin to appear on a Canadian firm's new line of fruit juice drinks being introduced late this summer. A. Licente Inc., based in Rougemont, Quebec, is a Canadian leader in the production of pure fruit drinks.

It has signed a licensing agreement with California's SunMaid Growers to produce and market the new line under the cooperative's brand in Canada. The firm is the main subsidiary of Licente Industries, Inc., which markets its products under a variety of trademarks, including Sunkist.