Walnuts greet Giant fans - Newsline - Diamond of California markets fresh roasted nuts at San Francisco Giants's ballpark - Brief Article

Rural Cooperatives, Nov-Dec, 2002 by Patrick Duffey

The aroma of roasted nuts from Diamond of California has been wafting through the stands at the San Francisco Giants' Pacific Bell Park this season, thanks to an agreement between the team and its cooperative neighbor. Fresh from its success at the winter Olympic Games, Diamond has carts of roasted nuts at strategic locations throughout the ballpark and is creating other new walnut marketing channels and sampling opportunities.

The carts sell freshly roasted, cinnamon glazed walnuts and almonds while snack packages of Diamond glazed nut products are sold at concession stands. The agreement puts the Diamond logo all over the ballpark including Diamond brand stickers on all the 33,900 president seat cupholders in the stadium.