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Flex, Oct, 2002

Biotest, Pinnacle, and Cytodyne have been working together on The Myostatin Project. Even though each organization has distinctly different talents and style preferences, we have three common bonds that strongly tie us together -- we're obsessed with innovation, quality, and attaining truly spectacular results from the products we manufacture.

Bottom line, when it comes to designing sports supplementation that's designed specifically to build muscle, we not only want to know what works, but what works best! So we decided to team up and conquer the single biggest factor that limits muscle-mass gains -- genetics! More specifically. we've pooled our research-and-development resources and we're sparing no expense to find the most effective way to neutralize the effects of myostatin.

Between the three of us, we've invested a lot more money in the project than we care to admit and we've assembled a group of researchers and industry experts that includes some of the best thinkers science has to offer. We've engaged the very best in all the necessary fields, including exercise scientists, chemical engineers, physiologists, medical doctors, theoretical and organic chemists, and the list goes on.

We even have our very own medicine-man PhD who travels the world seeking exotic plants with potent medicinal properties. I'm not kidding. He's the Indiana Jones of the sports-supplement industry. He's been everywhere from China to Madagascar, from the Himalayas to the Amazon. And it's this very man who discovered our myostatin neutralizer... quite by accident, which I'll discuss in detail later.

Needless to say, with our new discovery, we've caused an industry-wide shake up. And rightfully so. With the recent announcement that we believe we've found a way to neutralize the effects of myostatin, and that we've filed a patent on the active compound, most sports-supplement companies' hearts have sunk to somewhere around their left ankle.

I can definitely feel for them, too. The ability to neutralize myostatin means that it's now possible to take the governor off muscle-mass limitations, and grow and grow and grow!

Obviously, the market for this is H-U-G-E! And to be locked out of the myostatin "category," as a sports-supplement company, would cause major, fire-breathing-dragon-type heartburn. As a result of all this angst, our competitors are responding in one of three ways:

1) They've Ignoring" us, hoping their customers will too.

2) They're attacking us, saying we're full of dooky-doo.

3) They're ripping off our idea and manufacturing bogus myostatin binders, attempting to capture some of the market.

Mostly to avoid fueling the existing market excitement, our competitors are downplaying our discovery. They certainly don't want to see any of their customers making purchases on our side of the ledger. And, so far, we've only had one company that attempted to produce a rip-off product, and I mean literally! Here's what happened:

This supplement company got wind of our myostatin project and contacted the PhD in charge of the research, pretending to be "interested in the name of science." Being science minded and unsuspecting of dirty-trick tactics, the PhD told them about the discovery and sent them, of all things, a small sample of the compound! After which, they developed a product, placed ads in magazines, and began taking pre-orders.

Once we realized what was happening, we immediately contacted the company and asked: "What are you thinking?! Since we're the only ones who have access to the compound, how in the world do you think you're going to get away with this scheme?"

They told us that they'd do anything if we'd just puleeeez sell them the material. We informed them that 1) there's not enough of the compound to spare; 2) we have way too much invested in the project to release it to other companies; and 3) the science behind myostatin regulation is somewhat complex and we don't want to risk other companies disseminating misinformation in the name of marketing. (Number 3 was a polite way of saying, we don't want smarmy ads popping up that mislead the public by making wild claims.)

Anyway, just be aware that other companies going to attempt to ride on our myostatin coattails by launching completely bogus products.

As far as the science community is concerned, well, they're split right down the middle. One half is spouting off. This can't be done with a natural product!" n the other half is so excited about the possibilities of super human, permanent, muscle growth that they can barely contain themselves.

Usually, academia as a whole is quite skeptical of innovation. It's as if they're afraid of making a mistake and "losing their reputation" amongst their peers. In other words, no one wants to be the first to embrace something new for fear of being marked a renegade" or worse, a "sellout." This kind of thinking is so oppressive that a lot of potentially good ideas are squelched long before they're ever fully investigated.

This time, with our myostatin breakthrough, it's a completely different story. All of the scientists who've seen our data have become big believers in the project. They say, even if we're only able to reduce myostatin by 10%, it'll quite possibly revolutionize one's ability to build muscle. And we feel we've done much better than that.