Manufacturing

Flex, Nov, 2003

MUSCLE GROWTH DOESN'T JUST HAPPEN. When a supplement gives you the results you desire, it's never without extensive formulation and manpower in bringing it to your workout stack. Take Pinnacle, for example--an industry leader in cutting-edge sports nutrition. Here, their founder explains to you, the muscle-craving consumer, the research and development process that goes into creating a supplement that will someday end up in your locker.

"WE HAVE ALWAYS FELT that if were going to, as an example, make a product that claims to raise testosterone levels, then we should do extensive tests to make sure it does that," says Mel Rich, founder and president of Pinnacle. "The intent is to run through all of the human studies that we can at our laboratory--The PINNACLE Institute of Health and Human Performance--to provide enough information to validate the claims that, we make for the product in our advertising. We've taken it to the next level as far as proving that our supplements work."

Rich adds that Pinnacle's commitment to research and development is what distinguishes its products, the result of having its own research lab and several PhDs on staff. "Our approach has always been to either innovate something brand-new--a breakthrough--or to improve upon what's there already with the newest science," Rich explains. "And that's really what our company is about. When customers are looking for the Rolls Royce of products, we'd hope that they'd choose Pinnacle. Not only do we manufacture our own products, but we combine raw materials with actual research so that before customers put a product in their bodies, they know what it will do and that it delivers."