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Automotive Industry

Driving ideas. . - WIP - book review - audiobook review

Automotive Design & Production, Feb, 2002 by Gary S. Vasilash

The people who run time-management seminars will tell you that the time you spend commuting to work is valuable. They'll tell you that listening to the news will probably make you depressed, which isn't the state of mind you want when you're going into work...to say nothing of going home to the family. They will tell you that you could listen to music, but then imply that listening to music isn't particularly efficient. They will tell you to listen to audio books.

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The Agenda: What Every Business Must Do to Dominate the Decade by Michael Hammer has already been recommended in AD&P ["Marginal," November, 2001]. Subsequently, we received an audio book version of the book. Five CDs, Six hours. Read by Michael Hammer himself. All for $29.95 from Random House Audio Publishing. While it isn't as good as reading the book, it is better than getting Hammer's nine principles for what companies need to do (Make yourself easy to do business with; Add more value for your customers; Obsess about your processes; Turn creative work into process work; Use measurement for improving, not accounting; Loosen up your organizational structure; Sell through, not to, your distribution channels; Push past your boundaries in pursuit of efficiency; Lose your identity in an extended enterprise].

But there's one thing that bothers us: Hammer makes you think--and think hard. About what you're doing. About what you should be doing. Near as we can tell, too many people have enough trouble driving and listening to soft rock. We're concerned that listening to Hammer while behind the wheel could be more disconcerting than a lap full of steaming coffee.

Automotive Industry

Driving ideas. . - WIP - book review - audiobook review

Automotive Design & Production, Feb, 2002 by Gary S. Vasilash

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