Perseus Books Group to acquire Running Press

M2 Best Books, March 19, 2002

M2 BEST BOOKS-(C)2000-2002 M2 COMMUNICATIONS LTD

The Perseus Books Group is to acquire Running Press.

Running Press is known for publishing novelty and impulse-buy titles far removed from Perseus' usual non-fiction output. The terms of the acquisition remain undisclosed.

Jack McKeown, chief executive of Perseus, expects the acquisition to increase revenue by over 50%, which would make Perseus one of the largest independently owned publishers according to the New York Times.

Running Press is most well-known for releasing books sold with accessories such as a children's dinosaur book that allows the reader to excavate a plastic bone from a block of clay. The company has also released compressed editions of existing works and miniature editions of the 'For Dummies' book series.

COPYRIGHT 2002 M2 Communications Ltd.
COPYRIGHT 2008 Gale, Cengage Learning

 

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