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Industry: Email Alert RSS FeedE-books to be promoted by Borders and Sony
M2 Best Books, Sept 20, 2007
M2 BEST BOOKS-(C)2000-2007 M2 COMMUNICATIONS LTD
Bookseller Borders has announced that it has entered into an agreement with Sony, expanding the companies' relationship for the sale of the Reader Digital Book.
The new agreement also includes a new, co-branded version of Sony's online store for e-book downloads expected to be launched in October.
Under the terms of the agreement Borders will expand the sale of the Reader, a reading device for e-books, to over 500 of its stores throughout the US, beginning in October.
The Reader is currently sold in approximately 270 Borders stores, which began selling the device in 2006.
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In addition Borders will launch a co-branded online store with support from Sony that will provide digital downloads of e-books, offering customers a selection of titles.
Financial terms of the agreement were not disclosed.
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