Cashing in on Cans

Recycling Today, August, 2005

Novelis and the U.S. Conference of Mayors are challenging cities across the nation to recycle aluminum beverage cans through its annual national Cans for Cash City Recycling Challenge.

Launched at the U.S. Conference of Mayors annual meeting in June, the City Recycling Challenge will award eight $5,000 prizes to participating municipalities for furthering aluminum can recycling efforts.

More than 50 cities participated in the 2004 Cans for Cash challenge, resulting in the collection and recycling of more than 60 million aluminum cans.

"Participation in the Cans for Cash City Recycling Challenge helps increase awareness of recycling and reminds everyone to recycle aluminum cans, which could bring extra dollars into the city," Mayor and President of the United States Conference of Mayors Beverly O'Neill says. "We look forward to seeing once again what cities can do to promote recycling in their communities."

The contest is divided into four divisions based on population. Awards will be given out for the most aluminum beverage cans collected in the two-week period, Sept. 1 through Sept. 16, 2005. In addition, cities also have the chance to win an award in their division for having the most innovative ideas to promote aluminum beverage can recycling.