A letter from the publisher

University Business, Oct, 2003 by David Fales

October, 2003

Dear Marketer,

There are exciting things taking place at University Business that I want to share with you, to help you make informed choices of media for this Fall, and for 2004.

So, what's up at UB? EVERYTHING!

New Readership Research: University Business is "Best-Read"!

According to independent research released by Akel Research. June 2003. UB now reaches more key administrators in Top Management, Financial, Information Technology, and Facilities than any other magazine (compared to Greentree Gazette, Syllabus, T.H.E. Journal, College Planning & Management, American Schools & Universities. Call your UB rep for the complete study results.)

Advertising is up at UB!

* More advertisers are selecting UB! Advertising has increased over 20% compared to last year, with many new advertisers coming aboard, in addition to renewals from our ongoing partners. (New advertisers debuting in this issue: Avaya, Liesegang and CCS Presentation Systems.)

* More advertisers are running larger ads, more frequently in UB to tell their full story, protecting and growing market share.

* UB's "Spread-the-Word" program of low-cost, fixed-format ad pages are proving to be a efficient way to feature case studies and white papers (at 40% savings). Ask your UB rep for examples from Microsoft, SAS, Chela, and HP.

* Reader responses to advertising are up 66% compared to 2002!

Circulation is UP!

Circulation is up: 45,507 (6/03 BPA statement), an increase of 11.4% from last year; 33% over two years.

* Readership is 100% on target to Higher Education senior administrators--the key business decision makers for your products and solutions.

New Editorial Calendar for 2004

Editors Kathy Grayson, Tim Goral, and Jean Marie Angelo, together with our regular contributors and columnists, continue to turn out the best editorial in the market.

* Exclusive interviews with IHE Presidents and other top leaders make UB a "must-read" every month for new strategies, tactics and actionable ideas needed to survive.

* Our robust 2004 Editorial Calendar is now available from your UB rep, or download it at www.universitybusiness.com/mediakit.>

COPYRIGHT 2003 Professional Media Group LLC

COPYRIGHT 2003 Gale Group