Does this Website work? University of Arizona

University Business, Nov, 2004 by Alana Klein

* Separate alumni users. The site, like many university websites, groups alumni and visitors together. But alumni should be targeted separately to increase opportunities to solicit donations.

* Enlarge photos. Larger photos would work especially well on pages that have tots of white space and plain fonts.

* Make specific links. Some links are too vague, such as Help and Information. Because the site offers so many links, it must spell out exactly what the link will lead to.

* Easier access to important pages. More direct access to the Admissions page is needed. It is one of the most important parts of the site and looks great, so it should be brought to the forefront.

* Reprioritize information. On the Visiting UA page, the virtual reality tour should be at the top of the online tours list and not at the bottom. White the artwork tour (which is listed first) is beautiful, the virtual reality tour is the one that tells the story of the campus.

Joanne Fawcett is a college counselor at North Shore High School (N.Y.).

Mayta Spitz is the parent of a college student.

Sara Lindholm is a freshman at Tufts University (Mass.).

Keith Moore is the principal of Keith Moore Associates (www.keith-mooreassociates.com), a marketing and communications consulting firm specializing in higher education.

Kirk Snedeker is web manager for University Business and former webmaster for Southern Connecticut State University.