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EGreetings to you: Florida International University starts eGreeting program
University Business, Dec, 2004
Alumni associations have discovered the eGreeting. Case in point is Florida International University. Developed six months ago, the eGreeting program encourages alumni to send customized "Panther" e-cards.
So far, alumni are sending a total of 50 to 75 Panther greetings per month, says Sean Kramer, assistant director of alumni relations. The goals are driving return visits to the website and increasing membership. To date, FIU's alumni association has acquired 500 memberships via the eGreeting program and other online efforts.
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