Hobsons introduces new e-communication tracking technology

University Business, Dec, 2004

Hobsons EMT has released a new tool that tracks web-based campaigns geared to alumni, prospects, and guidance counselors. EMT Engage encourages recipients to interact with the institution electronically by filling out surveys and surfing personalized web pages on the campus website. EMT Engage then tracks all of these interactions and assigns a value to each recipient's engagement level. From there, IHEs can identify which contacts are truly involved so they can strategically plan their next communication accordingly. One of the first clients to use EMT Engage was Arcadia University (Pa.), which used the software to boost enrollment. For more information, visit www.emt.hobsons.com.

[ILLUSTRATION OMITTED]