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Uncompromising positions: re-imaging your school? First, find your position in the higher ed market. Then forge your image - Marketing
University Business, July-August, 2002 by Robert A. Sevier
Whether you're a DeVry (polishing your image) or a Buena Vista (expanding it), a basic image strategy can move your campus to greater awareness.
Robert Sevier is senior vice president of Stamats Communications (www.stamats.com).
COPYRIGHT 2002 Professional Media Group LLC
COPYRIGHT 2003 Gale Group
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