Business Services Industry
Ready, set, launch: if you've been looking for an action plan to launch your online courses, you've come to the right place. Just read, scan the checklists, and go - E-Learning Management
University Business, August, 2003 by Jerry Olivas
[] Initial charges for network channel setup
[] Initial charges for implementation of online course software
[] Miscellaneous fees for setup, shipping, insurance, moving, etc.
[] Traning for technology staff
[] Training for faculty
[] Initial development and publishing of print and Web site materials
[] Initial advertising campaign
Ongoing costs
[] Upgrading hardware component
[] Network channel monthly fees
[] Upgrading operating systems an other software
[] Computer technicians to handle hardware and software
[] Help Desk support to assist students and teachers
[] Maintenance agreements for all hardware
[] Licensing agreements for all software
[] Support agreements for all software
[] Offsite storage facility for backup and archive of online courses activities
[] Insurance to cover possible hardware, software, and business losses
[] Space for the server and support personnel
[] Advertising campaigns
[] Print and Web site updating and enhancements
Online course offset costs
[] Reduced cost for faculty because of use of part-time and temporary instructors
[] Reduced support personnel because more administrative tasks can be done electronically
[] Reduced personnel salaries with less-skilled individuals needed to handle administrative aspects of online courses
[] Less physical space needed for on-ground classrooms
[] Less physical space needed to support on-ground classes (parking, physical plant, etc.)
[] Reduced utility expenditures (electric, gas, water, etc.)
[] Reduced insurance coverage because less to insure and less personal liability risks
Before You Launch or Expand Your Online Courses
DO ...
* Establish an online course exploratory committee
* Research existing online courses
* Find out who your competition is
* Survey existing students for interest
* Survey possible students for interest
* Survey staff and all faculty for opinions and suggestions
* Inform student, staff, and faculty associations of your ideas
* Hold open meetings and forums to discuss online courses
* Explore how online courses will impact the mission and goals of your institution
* Formulate your plan with timelines, tasks, personnel, and costs--including your ROI
DON'T ...
* Try an online course or two "just to see how it goes"
* Hire a consultant firm to pull it all together
* Put one or two people in charge
* Create a separate university structure as an Online University
Jerry Olivas, Ed.D., is a lecturer in the School of Business Administration, High Technology Management program at California State University, San Marcos; on online instructor for IS and technology degree programs for University of Phoenix Online; end on independent information technology consultant for Web-enabling technologies.
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