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Are some fundraisers cynical?

Community Action, June 14, 2004 by Dan Prives

"In my opinion, charity fraud is not widespread and the reason is simple: it's a lot easier to get people to part with their money by appealing to their greed, vanity, fear, or shopping instinct than by appealing to their generosity."

Dan Prives; consultant for non-profits. Baltimore, MD

COPYRIGHT 2004 Community Action Publishers
COPYRIGHT 2008 Gale, Cengage Learning
 

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