A vendor-provided case study: rapid competitive intelligence strengthens global sales teams

T+D, June, 2003

"Current Analysis gives our customer training team a new perspective on our products versus competitors. It helps our instructors position Lucent products with our customer's installation and maintenance employees during training classes," says Slaughter.

About 2000 members of Lucent global sales teams now have access to critical competitive intelligence. Current Analysis has enabled Lucent to drive tactical information throughout global sales, marketing, and product teams and has played a critical role in improving Lucent's business development skills. As a result, Lucent's ability to respond to competitive threats has stayed strong.

RELATED ARTICLE: In a Nutshell

Lucent Technologies is a global leader in the design and delivery of networks for some of the worlds largest communications service providers. Backed by Bell Labs's research and development, Lucent relies on its strengths in mobility, optical, and data and voice networking technologies, as well as software and services to develop next-generation networks. Headquartered in Murray Hill, New Jersey, Lucent had US$12.3 billion in fiscal year 2002 and more than 35,000 employees worldwide. Lucent systems, services, and software are designed to help carriers throughout the world quickly deploy and better manage their networks and create new, revenue-generating services that help businesses and consumers.