Physicians say e-detailing is more effective than in-person sales calls - Drug Cost Studies in Brief - Brief Article

Drug Cost Management Report, August 29, 2003

* Physicians say e-detailing is more effective than in-person sales calls at providing the clinically relevant information necessary to convince them to prescribe a drug. In a study conducted by Salu, Inc., 50% of 229 physicians said an e-detail is more effective, and 46% said it is as effective as a visit from a sales representative.

To find out more, contact Cynthia Moore at Salu, Inc., (916) 789-4199, cmoore@salu.com.