Over two-thirds of adult Americans trust their doctors to choose the best drugs for them, despite the aggressive marketing they receive from pharmaceutical companies - Drug Cost Studies in Brief - Brief Article

Drug Cost Management Report, Feb, 2003

* Over two-thirds of adult Americans trust their doctors to choose the best drugs for them, despite the aggressive marketing they receive from pharmaceutical companies, according to a recent poll conducted by the Wall Street Journal Online and Harris Interactive. Meanwhile, 23% of respondents felt that their doctors may be excessively influenced by the marketing efforts of drug companies.

25% felt that that they think pharmaceutical companies are much too aggressive in their marketing to physicians and 30% said they are a little too aggressive. Meanwhile, 26% felt drug marketing is acceptable and reasonable. 72% felt that companies should continue to sponsor programs that educate doctors on the benefits of their drugs. Information: Nancy Wong, Harris Interactive, (585) 214-7316, nwong@harrisinteractive.com.