Manufacturing Industry
Southern comfort: Reico Kitchen and Bath brings the comforts of home into its Richmond, Va., showroom
Prosales, Dec, 2004 by Julie Y. Weber
When Springfield, Va.-based Reico Kitchen and Bath redesigned its Richmond, Va., showroom in June 2003, comfort was top of mind--both that of its consumer customers and its pro clients.
While the aroma of fresh-baked cookies, free gourmet coffee, and a children's area create a pleasing atmosphere for homeowners, it's the 5,000-square-foot showroom's easy-to-navigate layout and inspiring real-room displays that truly make the product selection process effortless. Designed to help customers envision products in their homes, the 52 full-room displays showcase an array of cabinetry, countertop, sink, interior door, and appliance products in various designs and applications. "If you show [the products] without the customer being able to see them in a homelike setting, they might not know how to place it in their own home," says director of marketing Andy Armstrong of the decision to use realistic vignettes. To extend beyond traditional settings, one-third of the displays utilize kitchen and bath products in other-room designs, such as a laundry room and sewing room.
For pros, the showroom and its designers take some of the product selection burden away by educating homeowners about options, clarifying product specifications, and assisting with design. The selection center provides product samples and a space for designers and homeowners to go over blueprints. In addition, an on-site training facility holds DIY seminars and ongoing training for Reico employees, and can be used by pros and associations for meetings.
From the cookies to the real-world displays to the design services, Reico's Richmond showroom is as a building supply caterer, serving up a broad menu of product options while making all of its customers feel at home.
Most Recent Business Articles
- How do I determine my retainer fee?
- Why fly solo when an executive assistant can accelerate your CLNC® business?
- The CLNC® mentors held the key to my first case and to my CLNC® success
- Atlanta CLNC® 6-day certification seminar photo galleryplus sign up today for spring 2009 to save $100.00
- Speak to a full-time practicing CLNC® consultant
Most Recent Business Publications
Most Popular Business Articles
- Using object-oriented analysis and design over traditional structured analysis and design
- Big Fish Games Migrates Upstream to Fisher Plaza; High Growth Online Gaming Firm Vaults Fisher Plaza Occupancy Rate Above 90%
- Top of the line: some of the world's most well-respected doctors practice in South Florida. A guide to choosing the best physician specialists - Top Doctors in South Florida
- Sand filter basics: high-rate sand filters can be confusing for those new to the business. Understanding valve modes is the key
- BEHR Paints Introduces a Colorful New Way to Paint and Prime All in One with BEHR Premium Plus Ultra™ Interior
Most Popular Business Publications
Content provided in partnership with http://findarticles.com/source//

