Regaining retail: yes, the bib boxes took some—OK, maybe a lot—of your cash business, but there's still plenty to grab if you target your efforts

Prosales, Feb, 2005 by Rich Binsacca

* Maintain a steady pulse of consumer-oriented promotions and advertising, including participation in and sponsorship of community events and home shows.

* Consider expanding or upgrading your showroom space to attract pros and their customers, as well as walk-in traffic.

* Appeal to a consumer's sense of loyalty to a local business.

* Target project-oriented DIYers.

* Be willing to stay open late and on weekends to capture cash business.