Dealers deliver more than a door with Therma-Tru

Prosales, August, 2003

In today's competitive marketplace, building materials dealers need partners who deliver new product offerings and programs that set them apart from their competitors.

With the myriad of brands and product claims, it can be difficult for dealers to determine which brands--and manufacturers--stand for quality, service and customer satisfaction and which brands are merely copycats of industry innovators.

Therma-Tru Doors, the most preferred brand of entry systems in the marketplace, offers more than just beautiful doors for its dealers. Therma-Tru offers true partnership with its customers, from programs, brand leadership and product stewardship to an ongoing commitment to technological innovation.

Open the Door to Value with Model Home Program

Therma-Tru's Model Home Program, offered through its distributors to dealers, helps builders sell fiberglass door systems and showcase upgrade options for their customers. All fiberglass exterior doors, from entryways to patios, are eligible for the program, and all of Therma-Tru's popular door systems, including Classic-Craft[R]", Fiber-Classic[R] and Smooth-Star[R] entry, and patio systems, qualify for the allowances with a Therma-Tru territory manager's and distributor's approval.

Design Elegant Entryways with the Door Design System

One of the biggest challenges in selling upgrade options is helping homebuyers visualize how the options will look when installed. Therma-Tru's revolutionary Door Designer System provides a solution with a click of a button. Available at www.thermatru.com and on CD-ROM, the Therma-Tru Door Designer System offers thousands of on-line combinations of door styles, colors, decorative glass options, sidelites and transoms. This tool allows homebuyers to select the look that meets their needs.

Builder Partnerships Extend Beyond the Sale

Therma-Tru distributors and dealers can help their customers create visibility for the homes they build with innovative co-op advertising programs. Distributors and dealers can provide advertising co-op funds for media advertising including newspapers, yellow pages, radio and TV, and outdoor advertising, jobsite signs and other marketing tools.

Therma-Tru also offers dealers a new customized brochure for their builder customers that features customized photography and logo on the cover with detailed product information and pricing inside. Available in four-page, eight-page and 12-page options, the customized brochure allows builders to showcase entry products and options for their market and maximize their upsell potential with customers.

Innovative New Products Keep Interest High

Only Therma-Tru Doors has a dedicated research and development effort for the development of new door styles, materials and system components. Therma-Tru pioneered the fiberglass door industry 20 years ago, and today is the number one brand preferred by builders and contractors. It created a proprietary technology that incorporates realistic wood graining into its doors, giving them the look of real wood with better value and performance.

Therma-Tru also introduced the industry's first door system with integrated components that ensure easier installation, fewer callbacks and better performance. Its latest innovations--the Mahogany and Rustic style collections for the Classic-Craft door system--will revolutionize entryways with new style and performance.

Business Support Creates Customer Satisfaction

Not only does Therma-Tru provide customers innovative products and marketing resources, it sets the industry standard for business services and support. Therma-Tru's best-in-class system warranty allows builders and contractors to install Therma-Tru door systems with confidence. Therma-Tru's national distribution network helps dealers get the products they need, when they need them. Therma-Tru also offers a dedicated technical support center at (800) 537-8827 to ensure customers get the product information and business support they demand.

For more information on Therma-Tru Doors, call (800) 537-8827 or visit www.thermatru.com.

Circle No. 553